eCommerce made for what really matters: Growth

We help Shopify stores scale to 7 and 8 figures of monthly revenue without relying on ads

Our Services

eCommerce Strategy & CX / CRO Audits


We dive deep into the entire customer journey, analyzing everything from your homepage to the checkout process, and evaluating your website’s UX/UI and overall customer experience. Our goal is to identify opportunities for improvement that will boost your conversion rate, increase your average order value, and drive higher revenue.

Shopify Design & Development


From the initial wireframe to post-launch optimization, our team of expert designers and developers are with you every step of the way. We create a design concept that strikes the perfect balance between conversion efficiency and brand experience. The result is an engaging and effective eCommerce platform. We seamlessly integrate your online storefront with the rest of your ecosystem, enhancing your conversion rates and setting your business up for growth and expansion.

Growth & CRO Retainers


Once we've crafted your personalized eCommerce roadmap, our work doesn't stop there. We continuously develop new functionalities and implement strategic enhancements aligned with your business goals. Each quarter, we reassess and adapt to ensure we are always driving growth and maximizing your conversion opportunities.

Our Expertise & Specialties

Custom Landing Pages & Personalization

A custom landing page is one of the most effective ways to persuade visitors to act on an offer. We’ll use  magnetic headlines, trust indicators, social proof and other kickass elements to compel visitors to take action and hit that CTA button.

Subscriptions & Bundles

We design, develop, and optimize customized subscription strategies that improve brand experience. For consumer goods, offering subscriptions is a key advantage. Users benefit from automatic reordering and personalization, and your company gains planning security in terms of sales and inventory.

Loyalty & Rewards Programs

When you’re running a business, resources can be tight, and it can be difficult to decide where best to invest – gaining lots of shiny, new customers, or putting the effort in to retain the ones you already have? Focusing on repeat customers pays dividends. And how do you keep their loyalty?  Retention through a loyalty program is a large part of the puzzle.

Smart Quizzes

Creating interactive quizzes tailored to your brand, capturing valuable data for hyper-targeted email campaigns, and increasing revenue through personalized product recommendations and bundled offerings.

Direct Response Marketing & Automations

In our strategy, we combine Email, SMS, WhatsApp  and Push Notifications to engage with the customer and cover all the touch-points of his journey, in order to retain him and increase the lifetime-value and conversion rate. On average, e-commerce brands attribute around 25% of their revenue to email marketing. Our clients, 30%.

Migrations / Replatforming

We can help you migrate  from Magento, WooCommerce, or BigCommerce to Shopify or Shopify Plus  with a smooth process to ensure site content, customer and order data remain untouched while migrating.

Our Work


We pride ourselves on delivering exceptional eCommerce solutions tailored to our clients' needs. Our work with Zoefull, one of our ongoing retainer clients, exemplifies our commitment to excellence. We developed their website  with a custom theme, achieving pixel-perfect results and a focus on conversion. Additionally, we implemented a subscription program using Recharge and crafted a custom upselling strategy to significantly boost their average order value.

Varriale Profumi

As their trusted partner, we crafted their entire eCommerce strategy and customer journey, building a custom website from scratch. Our efforts have led to remarkable growth, boosting their monthly revenue from €9,000 to €200,000 (+2000% growth!)  in just 18 months. With an average conversion rate of 3.5% and nearly 30% of customers returning, Varriale Profumi stands as a testament to our expertise and dedication to driving eCommerce success.

Cycle Platform

We transformed with a comprehensive overhaul. Our team optimized the entire website layout and design, significantly improving loading speed and performance. We fixed numerous bugs and issues left by the previous agency and developed a custom theme for new sections, landing pages, and advanced filtering features. The result is a seamless, high-performance online store that enhances user experience and drives conversions.


We partnered with BirraBorghese, transforming their online presence from the ground up. We built a sleek, user-friendly website. Our collaboration included implementing a Subscription Program and crafting a Custom Upselling Strategy, significantly boosting their Average Order Value. As an ongoing client, we continue to support and innovate their eCommerce strategies, driving growth and enhancing customer experiences.


We transformed FunSide's vision into a thriving eCommerce reality. Building their store from the ground up, we crafted a personalized UX/UI design to captivate their audience. Our team developed a custom theme from scratch and handled all store settings, app installations, and configurations, delivering a seamless and engaging online shopping experience.


We completely revamped with a cutting-edge approach, implementing a personalized UX/UI design to boost conversion rates. Our custom theme development ensured a unique brand presence, while the development of a subscription program facilitated recurring revenue. Additionally, we crafted a custom upsell strategy to enhance the average order value.


Transforming into a thriving eCommerce powerhouse, we developed a comprehensive strategy encompassing Custom Development, Conversion Rate Optimization, and Marketing Automations. Our tailored solutions boosted performance and enhanced the customer experience.


We revolutionized AvalonKing's eCommerce experience with exceptional speed performance and optimization, ensuring a flawless Web Core Vitals PASS. Our custom development solutions tailored their store to deliver lightning-fast load times and a seamless user experience, driving higher engagement and conversions.

Le Club Original

We transformed Le Club Original's online shopping experience through meticulous custom theme development. Focusing on the product page and drawer cart, we enhanced functionality and aesthetics, ensuring a seamless, engaging, and user-friendly interface that drives conversions and elevates the brand's presence in the digital marketplace.

Are you Ready to Grow your Store?

Partner with us and transform your eCommerce journey. Book a call now to discover how we can elevate your business to new heights!

Our clients say

Our Partners

We partner with the best-in-class technologies, to provide our clients with top-notch solutions.

How we work

Higher conversion with AR, 3D, and product videos
Higher conversion with Shopify Payments and Shop Pay
Faster checkout with Shop Pay
Higher average order value with Shopify Functions

Our Awards

We Worked With


Working with Edwin is a pleasure. we are impressed by the way how their teamwork. It’s professional, at a good pace with great communication about our business needs. They were prepared extremely well to work with our company.

Laing Ricky

uplo studio
Marketing leader

A revolutionary way of managing projects. With the help of Edwin we managed to launch our product months earlier than planned. A formal statement that testifies to a persons character or the qualifications, or the quality of a product or service.

Steven Callen


High equiry turn over due to the incredible responsiveness of Edwin template. We have never worked with a template before and this was certainly the easiest way to get our product off the ground. Thank you Edwin team for this template.

John Constant

Constructive critic

As far as teams go, Edwin has to be in the top managed teams in the tech industry. The poise and control our project was managed with was second to none.

Christoph Kobucci

Regal fin
Assistant director

Case studies

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Want to take your eCommerce to the next level?

Our team

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SHOPIFINEST is now YourStoreMatters

July 14, 2024

Discover the exciting transformation from SHOPIFINEST to YourStoreMatters! Our new name reflects our unwavering commitment to helping your online store thrive with expert Shopify Plus services, conversion rate optimization, Klaviyo email marketing, and more. Learn what this rebrand means for you and how we continue to drive your eCommerce success. Explore our journey and the enhanced services we offer to propel your business forward!

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